I seem to be in the mood for headlines today…

Walmart Is Set to Sell a $99 iPhone

According to Bloomberg, the retail giant is set to sell a 4GB iPhone for $99. The current 8GB entry-level model is $199 plus a two-year AT&T-service subscription.

The right venue?
Having Walmart move your products is a no-fail proposition for most brands. But if you’re a brand with high aspirational appeal such as Apple, do you want your wares showcased an aisle away from laundry detergent and 10-packs of boxer shorts?

What do you think? Is Apple diluting their brand equity by catering to the masses and selling a “lesser” version of their iPhone at Walmart?

(Don’t forget, they already sell iPods of all varieties…)

I don’t think it’s for sale, but a friend of my coworker created this coffee table inspired by the iPhone. (Images via iLounge)

Coasters built in!

I have to admit, I probably wouldn’t buy this for myself — doesn’t exactly fit my home decor, you know? — but I’m sure a lot of hardcore Mac junkies would. Or how cool would it be in the lounge of a compsci department on a campus??

And if you were wondering what the new iphone commercial song was: You, Me and the Bourgeoisie by The Submarines.